Built on Real Business Experience
We started zylenovapuls in 2019 because we kept seeing the same pattern. Business owners would come to us with spreadsheets full of numbers but no real clarity about where their company was headed. That disconnect between data and direction became our mission.
From Consultation to Collaboration
The financial planning industry has this reputation for complexity. Jargon-heavy reports, convoluted projections, endless meetings that leave you more confused than when you started. We've been there ourselves, and honestly, it frustrated us.
So we took a different approach. Instead of treating business planning like some mysterious art form, we started breaking it down into conversations. Real ones. The kind where you can ask what something actually means without feeling like you're back in school.
Our clients in the ACT region tell us they appreciate this straightforward approach. One manufacturer we worked with in 2024 said it best – they finally understood their own cash flow after six years in business. That's not because they weren't smart enough before. It's because nobody had explained it in plain language.
What Guides Our Work
These aren't corporate values we printed on a poster. They're principles we actually use when making decisions about how we run zylenovapuls and serve clients.
Clarity Over Complexity
Financial planning shouldn't require a decoder ring. We explain concepts in everyday language because if you don't understand the strategy, you can't implement it effectively. And that defeats the entire purpose.
Flexible Planning Methods
Your business changes. Markets shift. Rigid five-year plans that ignore reality don't help anyone. We build frameworks that adapt as circumstances evolve, with regular check-ins to adjust course when needed.
Transparent Process
You'll always know what we're doing and why. No surprise fees, no hidden complexities. If something takes longer than expected or costs more than estimated, we'll tell you upfront and explain what changed.
The People Behind zylenovapuls
We're a small team based in Greenway, which means you'll actually get to know the people working on your business planning. No call centers, no account managers who disappear after the sale.
Our backgrounds vary – accounting, business management, financial analysis – but we share a common frustration with how the industry typically operates. Too formal. Too detached. Too focused on impressing rather than helping.
Torben Ljungqvist
Lead Financial StrategistTorben founded zylenovapuls after spending twelve years watching businesses struggle with planning processes that didn't match how they actually operated. His approach focuses on practical implementation rather than theoretical models that look impressive but don't translate to daily operations.
Let's Talk About Your Business
We're not going to promise overnight transformations or guaranteed outcomes. What we can offer is a straightforward conversation about where your business stands and what planning approach might actually work for your situation.
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